We literally cannot look
Your memories. Nobody else’s business.
Latent locks every photo on your phone before it ever uploads. You still get search, albums, faces and on this day — we just never get to see any of it.
No card. 10 GB free. Take your originals whenever you like.
48,213 photos. Zero snoops.
So what is Latent?
Latent is a private home for your photos. Every picture is locked on your phone before it uploads, with a key only you hold — so our servers never see a single memory. You still get search, albums, people, and places.
For anyone who wants a modern photo app without handing their life to an ad company — and you can keep it on your own computer if you’d rather.
| What it is | Private photo library for web, iPhone, and Android |
|---|---|
| Privacy | Locked on your device before upload |
| Your keys | Stay on your phone — we never get a copy we can use |
| What we can see | Nothing. Only scrambled data |
| Smart search | Optional — and erasable in one tap |
| Export | Full-quality originals, free, anytime |
| Your own server | Optional, if you want full control |
| Price | From $7.99/month · 30 days free, no card |
Three things it does really well.
- 01
Ask for it in plain words
"the beach house, the summer it rained." That's the whole search — no albums to babysit, no tags to type.
- 02
Locked before it leaves
Locked on your phone, with a key we never hold. What reaches our servers is scrambled noise — and we have no way to unscramble it.
- 03
Bring the whole family
Shared spaces for up to five people, so nobody's childhood ends up sitting on a stranger's advertising cloud.
Search
Don't organize. Just ask.
Describe the memory the way you’d describe it to a friend. The index that answers you is built with your consent and stays yours — turn it off and it’s gone.
searching…
Rain on the porch
96%All of us, last evening
94%The walk we took anyway
91%Low tide, Tuesday
88%
Privacy
Same photo. Two very different views.
Your photos are locked on your phone before anything uploads. Here’s the same file — from your side, and from ours.
- Locked before upload
- Keys only you hold
- Smart search is optional
- No ads, no trackers, ever
Two years ago today Last winter, at home
On this day
A little time travel with your coffee.
Every morning Latent quietly sets out a few moments worth re-feeling — the same date across the years of your life. The trip you'd half forgotten. A face exactly as it was.
The best notification you’ll get all day is from yourself, three years ago.
Moving in
Bring the whole shoebox.
Import from wherever your life is currently scattered. We verify every single file arrived, byte for byte, then hand you the only key. Forty thousand photos is a normal Tuesday.
- Google PhotosTakeout or live sync
- iCloud PhotosAlbums and Live Photos
- That old hard driveScans, RAWs, video
- Rather not do it yourself? Concierge migration is $149, once.
Pricing
Pick a size. Leave whenever.
30 days free on every plan, no card to start. Cancel and your originals still download in full quality — that isn't a concession, it's the whole point.
Personal
$7.99/monthor $79 a year
A private home for one complete photo library.
- 200 GB private storage
- Private search and People
- Verified photo migration
Family
Most picked$24.99/monthor $249 a year
One private home for the people who matter most.
- 1 TB private storage
- Shared family spaces
- Managed family profiles
Archive
$44.99/monthor $449 a year
Long-term preservation for a multi-generation collection.
- 2 TB private storage
- Independent recovery copy
- Priority archive migration
Every account gets one 30-day, 10 GB trial with no card. Prefer to keep everything at home? You can run it on your own computer or server.
Fair questions.
Can Latent see my photos?
No. Latent locks every photo on your device before it uploads, and the keys never leave your hands. What reaches our servers is scrambled data we cannot open — not for support, not for advertising, not for anyone who asks.
How does private photo search work?
Smart search is optional and only runs with your consent. When you turn it on, Latent builds a private index so you can find photos in plain language, and you can erase that index from settings at any time. Leave it off and your photos are simply locked storage.
What if I forget my PIN or lose my key?
During setup Latent gives you a backup key file to download, and you can create a recovery bundle protected by a passphrase — either one restores access on a new device. PIN unlock is strictly rate-limited, and too many failed attempts destroy the cloud copy of your key, so guessing gets nothing.
What happens when the free trial ends?
Every plan starts with 30 days free and no card. When the trial ends you pick a plan to keep uploading — and whatever you decide, your originals stay downloadable in full quality. Your memories are never held hostage.
Can I move my photos to another service later?
Yes. Your originals download in full quality whenever you want them, with no fees and no waiting period. Latent would rather earn the renewal than lock the door.
Can I run Latent myself?
Yes. You can run Latent on your own computer or server. Same apps, same privacy, your hardware.
Move in. Bring the shoebox.
30 days free, no card, 10 GB to start. Ten minutes from now your photos could be somewhere nobody else can read them.